| M | T | W | T | F | S | S |
|---|---|---|---|---|---|---|
| « Jan | ||||||
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 | |||||
SEO
Understanding the True Value of Search Engine Optimisation
Search engine optimisation (SEO) is the process of securing a top 10 ranking in Google, the leading search engine, for competitive keyword phrases. A competitive keyword phrase is a word or group of words that most people use to search for the product or service you offer. Low hanging fruit we call them.These keyword phrases are usually expensive in pay-per-click advertising, costing upwards of $2 per visitor. To determine the value of a top 5 ranking in Google, we take the estimated cost-per-click of an equivalent pay-per-click ranking, then multiply it by the traffic that you would receive from that ranking. For example, let’s say you were paying $2.50 per click for a website visitor through pay-per-click advertising, and you were receiving 100 visitors per day. The value of an equivalent ranking in the (free) search engines would be $250 per day. Unlike paid advertising, such as pay-per-click advertising, where you are limited by your daily budget, with search engine optimisation (free listings) you are not limited by daily budgets and instead receive the maximum number of website visitors each day.
Be Careful When Choosing A Search Engine Optimisation Agency |
| Due to the fierce competition on Google, ranking your website requires the service of an experienced search engine optimisation agency that has achieved results not only for other clients, but for themselves as well.One of the biggest issues that holds most businesses from implementing an SEO campaign is that it will take an investment of time of between 3 and 12 months and an investment of capital of between $5,000 and $20,000 before a top 5 ranking is achieved.For this very reason, the importance of choosing the right search engine optimisation agency is critical to achieveing online marketing success. If you select the wrong agency, you won’t know it was the wrong decision until 3, 6 or even 12 months down the track after spending thousands of dollars on SEO, without reaping the rewards of a top Google ranking. |
